For animal lover's everywhere, it comes as such a relief that more and more companies are listening to their buyers and are going cruelty-free, a trend which has grown tremendously over the past few years. Not only are our loveable furry friends being protected, but its also changing the game by helping to make animal-free testing products that we love without breaking the bank, especially over the festive season. INOAR is the latest brand to proudly be called Cruelty-Free by PETA!



Respect for individuals, animals and the environment are the three pillars guiding all our work of product development at INOAR, a Brazilian brand specialized in hair care.

For this reason, all products undergo tests, but never on animals. Instead of animals, INOAR only uses vegetable-based ingredients in their formulations.

This is why INOAR has been included in PETA’s list of cruelty free companies.

PETA (People for the Ethical Treatment of Animals) is a nonprofit corporation created in 1980, which has over 5 million members, and is dedicated to animal rights. PETA’s motto reads: “Animals are not ours to eat, wear, experiment on, use for entertainment or abuse in any other way.”

In total harmony with the philosophy sponsored by the Association, this achievement has been widely being celebrated by INOAR and its consumers, who will now be able to see the "cruelty free” logo in their packaging, only authorized by PETA for companies that comply with its specified requirements to be considered as such.

PETA's full list can be accessed through the following link: search/cruelty_free_companies_company.aspx?Com_Id=5475&Donottest=- 1&Product=0&Dotest=-1&RegChange=-1&Country=-1&Keyword=inoar 

We love this new Cherry Blossom range from INOAR. The range consists of a shampoo and conditioner whi products. The Cherry Blossom range is targeted at people with all hair types. It contains an anti-oxidant which stimulates the scalp for healthy, shiny and weightlessly hydrated hair. Cherry Blossom symbolises renewal - the start of new and healthy hair.


SORBET GROUP - INOAR is proud to announce its partnership with the SORBET GROUP, INOAR is now available all SORBET DRY BARS.

INOAR PRODUCT can be bought either online or please call INOAR Head Office and we will direct you to your nearest Salon 

Please speak to Karen Botha

Office: +27 12 686 7067

Cell:    +27 82 475 6387



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