is saying a big ‘Thank U’ to shoppers with the launch of an exciting new rewards programme that gives them 10 Thank U points every time they spend R1 and 10 000 Thank U points equals R10 off.

At the same time, Thank U points are redeemable in real time. Once 10 000 Thank U points are banked, swipe the card and get the value immediately. There are no delays, like vouchers arriving by snail mail! Thank U points can be redeemed from Sunday, 1 April 2012. Any Edgars cashier can check a Thank U balance. Alternatively, shoppers can go online or via the Edgars call centre.

Edgars’ account holders are further rewarded, earning five extra Thank U points every time they spend R1. This means they are able to reach the minimum spend threshold of 10 000 Thank U points much sooner. They also score by being rewarded with extra points by belonging to Edgars Club, choosing e-statements or updating their personal information, such as cell phone numbers and e-mail addresses.

Moving forward, Edgars is planning a series of product-driven promotions, affording shoppers the opportunity to earn double or triple Thank U points. Look out for special launch promotions, including double points on Kelso ladies clothing and footwear, as well as Stone Harbour mens clothing and footwear.

Existing Edgars’ cardholders are instantly upgraded to the Thank U loyalty programme. They can also swop their existing cards for the striking new Thank U card. In line with Edgars’ commitment to servicing the needs of a diverse customer base, two types of Thank U cards are available, namely the Thank U Account Card and the Thank U Card, which replaces the Rewards (cash) Card, which was available previously. As a result, all Edgars customers get to benefit from the rewards programme, irrespective of whether they are paying with store credit or cash.

“As South Africa’s leading fashion retailer, Edgars offers choice and value for the whole family. By saying Thank U for shopping at Edgars, we’re giving people one more reason to experience everything we have to offer and rewarding them to do just that,” says Hugues Witvoet, the Chief Executive of Edcon’s Department Stores Division.

Thank U points can be earned and spent at Edcon stores, including Edgars, Edgars Active, Jet, JetMart, CNA, Boardmans and Legit.