BE YOU with Curaprox

Curaprox, the Swiss innovators of all things oral hygiene, just took 2020 from dull to fun with their BE YOU Toothpaste range. The BE YOU range is designed to take the “Boring out of Brushing’ with funky colours and exciting flavours!  Don’t let the fun and unique packaging fool you when it comes to the actual product inside, it most definitely delivers. Designed by Curaprox, this toothpaste is a Gentle Whitening Toothpaste with the following benefits and ingredients:

When these vibrant tubes landed on my desk, I thought they were popsicles! I was floored when I realised they were tubes of toothpaste, but the bigger surprise, the six zesty flavours like Peach+Apricot, Apple+Aloe, Watermelon, and Gin Tonic to name a few. This toothpaste performed perfectly and I was incredibly impressed with the long-lasting freshness, and gentle, natural whitening. The Curaprox BE YOU toothpaste range are a new dimension in oral health.


Power balls with extra menthol for long-lasting fresh breath. Be you. Feel fresh, feel confident… long after brushing your teeth. Power bubbles in the toothpaste give you a refreshing and long-lasting blast of menthol. 


Beautiful herbs and natural ingredients – including extracts of echinacea, bitter orange, devil’s claw and Indian pennywort – nourish the tissue that lines your mouth… and help to stop inflammation.


Glucose oxidase sounds a bit scary. But it’s actually a natural enzyme that whitens your teeth gently – without bleaching agents – and takes care of your tooth enamel and gums at the same time. Magic. Gentle, natural, whitening – enzymatically Beautiful, healthy-looking teeth give you self-confidence and joie de vivre. But whitening in the usual way is painful. And it can be harmful. Unlike [BE YOU.] whitening toothpaste. Why? It whitens enzymatically…

An enzyme, a natural process, whiter teeth:  What is this enzyme?

[BE YOU.] contains glucose oxidase – a natural enzyme. It’s a protein that starts a metabolic process. Glucose oxidase in the mouth leads to the formation of oxygen… which, in turn, leads to gentle whitening.

Two highly-desirable side effects of Glucose Oxidase:


i) the glucose oxidase transforms into hydrogen peroxide in saliva

ii) This directly combats bacteria. 


i) It activates the lactoperoxidase system of the saliva 

ii) This also has an antibacterial – as well as an antiviral and antifungal – effect.

Tooth enamel… 

No harmful bleaching. No grinding down. Not only does the enamel remain intact but it becomes brighter and whiter. All thanks to glucose oxidase – an enzyme so natural that bees use it to keep germs away from their honey.

When smiling is naturally easy

Despite rejecting the usual harsh ingredients associated with whitening… [BE YOU.] is a supremely effective whitening system. And a completely natural whitening system – thanks to our friend glucose oxidase.

I highly recommend these toothpastes for you and your family. They are so much fun to use, and it takes the mundane out of brushing. It’s especially great for kids, the flavours will get them excited and enthusiastic to brush their teeth..adults too. 

Six Taste Pack R270

I adore this  [BE YOU.] Six Taste Pack, it would make the best Christmas gift or stocking stuffer!

Purchase the [BE YOU.] range of toothpaste online at 

Don’t forget to use our discount code MSBEYOU.  This will give you all a 15% discount when shopping online at AND for every online purchase of over R250.00, you will receive a FREE BE YOU toothpaste! Code Is active from now until 22nd December

The [BE YOU.] range of toothpaste are priced at R220 each (90ML) and come in 6 fabulous flavours – Grapefuit, Watermelon, Gin Tonic, Blackberry+Licorice, Apple+Aloe, and Peach+Apricot

#curaprox #beyou